Did it with Donts
Looking for a tasty, rebellious smashed burger in Rome? Donts is the place! This restaurant’s disruptive vibe starts from its location in the heart of Trastevere, an area where you’ll find a typical roman osteria at every corner. Our challenge was communicating the brand’s rebel soul: after talking to Ivan, Donts’ founder, we created an unconventional and over-the-top identity that lines up with his personality and vision.
We came up with a brand name, a logo and a color palette that felt irreverent, and spoke to our audience in a fun, extravagant tone of voice. Also, we designed ad hoc content and packaging that could communicate such a strong identity and make the brand stand out.
We came up with a brand name, a logo and a color palette that felt irreverent, and spoke to our audience in a fun, extravagant tone of voice. Also, we designed ad hoc content and packaging that could communicate such a strong identity and make the brand stand out.
Donts goes to NYC
On December 27th Donts made a trip to NYC: a temporary popup store was opened in the city in collaboration with 7th Street Burger.
We designed special packaging to wrap the burgers that made Rome drool, and smashburger aficionados had a whole evening to taste them with both their eyes and mouths. Needless to say, they loved them!
We designed special packaging to wrap the burgers that made Rome drool, and smashburger aficionados had a whole evening to taste them with both their eyes and mouths. Needless to say, they loved them!
Art Direction: Roberto Morandi
Copywriter: Pietro Minniti
Packaging Graphic Designer: Roberto Morandi
Content Graphic Designer: Roberto Morandi, Giuseppe Cappiello, Alessandro Buzzi
Motion Graphic Designer: Claudia Maltese
Photographer: Giovanni Spagnuolo
Social Media Manager: Mariaserena Roberto, Diletta Berardi, Cristina Stanganello
